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Modern attractant technology comes to trolling lures

How many times have you raised fish into your spread and had them inspecting your best presented lures, only for them to disappear without a strike ? Certainly in all but the most pristine unfished waters, a high percentage of the fish raised into your spread do not go on to take a lure. Turning these lookers into takers can make the difference between those fishless days everyone wants to avoid and a successful outing. And of course for tournament anglers the stakes are even higher. Field testing has shown that addition of BillfishJuice tablets to your lure can increase the number of strikes by over 100% compared to identical lures without attractants.  In todays world of increasing oil prices and decreasing leisure time, can YOU afford NOT to have BillfishJuice technology on the end of your rod ?

The BillfishJuice system was developed by a team of fishing-mad boffins who cared to ask the question – Why can’t trolling lures benefit from the scientifically proven attractants which are increasingly finding applications in inshore lure fishing ? The answer is, of course, they can !

After thousands of hours research in aquaculture labs, and in the field, the BillfishJuice tablet was developed.  Its scientifically proven formula can improve your strike rate by over 100%! Research from around the world has shown that pelagic fish in the Family Scombridae (mackerels, tunas, bonitos) are similar to other inshore fishes in having extremely well developed senses of smell and taste. In fact, pelagic fish have heightened senses of taste and smell compared to regular fish, possibly due to the huge volumes of water they need to process as they roam the worlds oceans in search of food. Our field research has gone further to confirm that fishes in the Family Istiophoridae (marlins and sailfishes) and Xiphiidae (swordfish) respond to a range of compounds which are known to trigger the taste and odour receptors in other scombrids.  From this research, the compounds which attract pelagic gamefish were determined and BillfishJuice was born.

BillfishJuice is a scientifically formulated synthetic fish attractant designed to mimic the natural “prey rinse” emitted by baitfish. The attractant tablets contain highly concentrated compounds that are released into the water at a controlled rate, forming an odour corridor behind the lure at concentrations which can be detected by all types of pelagic fish (including marlin, sailfish, tunas, mahi mahi, wahoo, kingfish, cobia and mackerels) which may venture into the spread. The concentration of certain attractant compounds in the BillfishJuice tablets far exceeds the levels naturally occurring in normal prey items like fish and squid. This has allowed us to successfully engineer effective odour corridor technology for a trolling lure application – a worlds first!