The BillfishJuice science

BillfishJuice is a scientifically formulated synthetic fish attractant designed to mimic the natural “prey rinse” emitted by baitfish. The attractant tablets contain highly concentrated compounds that are released into the water at a controlled rate, forming an odour corridor behind the lure at concentrations which can be detected by all types of pelagic fish (including marlin, sailfish, tunas, mahi mahi, wahoo, kingfish, cobia and mackerels) which may venture into the spread. The concentration of certain attractant compounds in the BillfishJuice tablets far exceeds the levels naturally occurring in normal prey items like fish and squid. This has allowed us to successfully engineer effective odour corridor technology for a trolling lure application – a worlds first !


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